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NKCDC and Power Up Your business will host a three-part workshop on the foundations of e-commerce on October 25, 27 & 29 from 11:00 AM to 1:00 PM each day. Here’s what participants will learn in each session:
October 25 | 11:00 AM to 1:00 PM
Learn how to start your e-commerce business with platforms such as Shopify, Big Cartel, and Vend by evaluating capability, design, templates and the shopping cart. This session will evaluate site aesthetics and what’s necessary to connect with your audience in a digital shopping environment.
October 27 | 11:00 AM to 1:00 PM
In the second session, learn what’s required to manage the e-commerce experience. This session will focus on photography, descriptions, and user experience in the digital shopping environment and will coach through managing time and workload for these tasks.
October 29 | 11:00 AM to 1:00 PM
In the last session, learn how to plan digital strategies to improve business performance. This session will focus on the goals of the digital shopping platform and strategies to be able to achieve those goals. Consider increasing awareness of the brand, curating target segments outside of the primary customer, and/or increasing units per transaction.